The task is to create advertising materials for the Smart car, highlighting its main advantage – compactness.
creative | advertising | art direction
The challenge was to create a series of prints that would reflect the strength of the Lenor brand—its new fragrances. The solution: to present the new fragrance as a soft sleeve shaped like a vase containing a bouquet of flowers—one of four new fragrances.
creative | advertising | art direction
The EXEKO® brand's visual identity is built on the idea of movement, energy, and prolonging the emotional pleasure of exercise. The essence of the design is embodied in dynamic color extensions and stripes that extend beyond the product, symbolizing continuous energy. A language of bright, saturated colors (reflecting ingredients and positive emotions) and smooth lines is used against a backdrop of minimalist forms.
The result is a bold and modern skincare brand, instantly recognizable thanks to its distinctive visual style, which combines functionality and aesthetic innovation, bringing the energy of fitness to skincare.
creative | brand identity | packaging design | visual communication | art direction
A minimalist and informative packaging design for the women’s care brand Verum reflects the idea of honest, mindful self-care. The visual language is built on purity, calmness, and gentle confidence: white space and fine lines create a sense of lightness, while the mint accent emphasizes the brand’s naturalness and transparency.
naming | packaging design
My task was to develop a modular packaging system that ensures scalability and easy navigation across the product line. A unified visual hierarchy with fixed placement of the logo and key information, color coding, and standardized typography allows for quick differentiation of products by category and dosage. The system maintains a cohesive, recognizable brand style as the range expands and new SKUs are introduced.
packaging design | system identity | art direction
The concept is built around the metaphor of a sandy texture, where waves leave soft, velvety traces. This image forms the core of the visual identity and reflects the product’s effect — gentle yet effective cleansing and skin balance restoration. The tactile relief of the packaging conveys a sense of delicate touch, while the minimalist design and muted palette enhance the feeling of purity and naturalness, shaping a recognizable visual language for the brand.
packaging design | art direction
SAYOM — candles for gentle focus. The wooden wick creates a soft crackling sound that fills the space with a calm auditory background and helps maintain concentration. The metal casing emphasizes a technological connection to the urban environment, while the minimalist design with abstract wave patterns visualizes the concepts of sound therapy — White Noise, Grey Noise, and Ocean Noise.
naming | packaging design | art direction
SHERO is a decorative cosmetics brand whose concept is rooted in the idea of inner strength, with its image built around the ritual of the hunt. The name, a fusion of SHE and HERO, emphasizes that femininity is a form of power. This ritual is the moment a woman prepares to face the world, revealing confidence and allure as her «weapon».
naming | packaging Design | art direction
Joe Black Coffee is a brand of black coffee and black coffee-based drinks. The concept is built around the moment a person drinks coffee and contemplates upcoming plans. The brand establishes a straightforward and thoughtful persona, which is reflected in its visual communication.
branding | packaging Design | visual communication | art direction
Coffee is a drink for energy. It wakes you up in the morning. This idea led to the metaphor of an alarm clock, mimicking the interface of an electronic display. The sign CO:FF:EE indicates it's time to drink coffee
branding | packaging design | art direction
I participated in the project as a guest art director for the brand's in-house team. My tasks included rethinking the existing line of GYM and STRONG sports protein bars and proposing a visual update that took into account the new positioning. The concept presented was one of the finalists.
The main idea behind the design was to use typography to reflect both the high protein content and the product's affiliation with the sports category. The product was subsequently launched on the market in a slightly modified, updated form, reflecting the brand's new positioning.
with team REX | art direction | branding | packaging design
As a guest branding art director at the branding agency ARTONICA, I participated in the development of a new visual identity for a sports equipment and apparel manufacturer. The task included creating a new corporate style and developing a visual communication guide. The results are presented in the form of a comprehensive brand book.
with agency Artonica | art direction | branding | design visual communication | brandbook
My role as Art Director for branding and visual communications involved developing a new corporate identity and communication guidelines for the updated brand. The core solution was to find an accurate metaphor for focusing on results. This visual device was laid into the geometric composition, where the focus is placed on the goal—the content, whether it be logo text or an image—symmetrically framed by VR markings in all four corners of the canvas. This structure creates a powerful crosshair effect, emphasizing the project's key value: precision and focus. All developed materials and recommendations were compiled into a brand book.
branding | identity | design visual communications| guidebook
branding | identity | visual communication design | art direction
The corporate identity of Native reflects the idea of the pristine natural location where the restaurant is situated. The circular sign unites multiple meanings: it refers to the straw hat—a popular attribute of Kiketi, symbolizes an ancient portal through which a person connects with nature, and simultaneously resembles the sun, a plate, and other natural and restaurant images. Native is a space where a person can experience nature with all their senses.
branding | identity | visual communication design | art direction
The visual concept of SmartLab is built around the idea of clarity. The turquoise background reflects the space for research, and the light areas represent the moment of discovery and highlighting that specific information, yielding results accurately and clearly. This is why SmartLab helps to find clear answers in the health sector.
with agency Opencore | art direction | visual identity
