TOP
IDENTITY STYLE, BRANDING
MEDSI.SMARTLAB
The visual concept of SmartLab is built around the idea of clarity. The turquoise background reflects the space for research, and the light areas represent the moment of discovery and highlighting that specific information, yielding results accurately and clearly. This is why SmartLab helps to find clear answers in the health sector.
with agency Opencore | art direction | visual identity
RANK
As a guest branding art director at the branding agency ARTONICA, I participated in the development of a new visual identity for a sports equipment and apparel manufacturer. The task included creating a new corporate style and developing a visual communication guide. The results are presented in the form of a comprehensive brand book.
with agency Artonica | art direction | branding | design visual communication | brandbook
ARIEL
The guerrilla campaign Ariel “Shining White” features glowing clothing-shaped signs with stickers showing the logo and slogan “Ariel makes white shine.” The idea is that the clothes are so clean, they literally glow in the dark.
Alternatively, you can find places that have a lighted sign with clothes - a sticker with a slogan is stuck on it.
creative | advertising | art direction
NATIVE
The corporate identity of Native reflects the idea of the pristine natural location where the restaurant is situated. The circular sign unites multiple meanings: it refers to the straw hat—a popular attribute of Kiketi, symbolizes an ancient portal through which a person connects with nature, and simultaneously resembles the sun, a plate, and other natural and restaurant images. Native is a space where a person can experience nature with all their senses.
branding | identity | visual communication design | art direction
ORANGERY
branding | identity | visual communication design | art direction
FENCER VR
My role as Art Director for branding and visual communications involved developing a new corporate identity and communication guidelines for the updated brand. The core solution was to find an accurate metaphor for focusing on results. This visual device was laid into the geometric composition, where the focus is placed on the goal—the content, whether it be logo text or an image—symmetrically framed by VR markings in all four corners of the canvas. This structure creates a powerful crosshair effect, emphasizing the project's key value: precision and focus. All developed materials and recommendations were compiled into a brand book.
branding | identity | design visual communications| guidebook
