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EXEKO
The EXEKO® brand's visual identity is built on the idea of movement, energy, and prolonging the emotional pleasure of exercise. The essence of the design is embodied in dynamic color extensions and stripes that extend beyond the product, symbolizing continuous energy. A language of bright, saturated colors (reflecting ingredients and positive emotions) and smooth lines is used against a backdrop of minimalist forms.
The result is a bold and modern skincare brand, instantly recognizable thanks to its distinctive visual style, which combines functionality and aesthetic innovation, bringing the energy of fitness to skincare.
creative | brand identity | packaging design | visual communication | art direction
JOE BLACK COFFEE
Joe Black Coffee is a brand of black coffee and black coffee-based drinks. The concept is built around the moment a person drinks coffee and contemplates upcoming plans. The brand establishes a straightforward and thoughtful persona, which is reflected in its visual communication.
branding | packaging Design | visual communication | art direction
CO:FF:EE
Coffee is a drink for energy. It wakes you up in the morning. This idea led to the metaphor of an alarm clock, mimicking the interface of an electronic display. The sign CO:FF:EE indicates it's time to drink coffee
branding | packaging design | art direction
SHERO
SHERO is a decorative cosmetics brand whose concept is rooted in the idea of inner strength, with its image built around the ritual of the hunt. The name, a fusion of SHE and HERO, emphasizes that femininity is a form of power. This ritual is the moment a woman prepares to face the world, revealing confidence and allure as her «weapon».
naming | packaging Design | art direction
REX
I participated in the project as a guest art director for the brand's in-house team. My tasks included rethinking the existing line of GYM and STRONG sports protein bars and proposing a visual update that took into account the new positioning. The concept presented was one of the finalists.
The main idea behind the design was to use typography to reflect both the high protein content and the product's affiliation with the sports category. The product was subsequently launched on the market in a slightly modified, updated form, reflecting the brand's new positioning.
with team REX | art direction | branding | packaging design
FREESKIN
The concept is built around the metaphor of a sandy texture, where waves leave soft, velvety traces. This image forms the core of the visual identity and reflects the product’s effect — gentle yet effective cleansing and skin balance restoration. The tactile relief of the packaging conveys a sense of delicate touch, while the minimalist design and muted palette enhance the feeling of purity and naturalness, shaping a recognizable visual language for the brand.
packaging design | art direction
SAYOM
SAYOM — candles for gentle focus. The wooden wick creates a soft crackling sound that fills the space with a calm auditory background and helps maintain concentration. The metal casing emphasizes a technological connection to the urban environment, while the minimalist design with abstract wave patterns visualizes the concepts of sound therapy — White Noise, Grey Noise, and Ocean Noise.
naming | packaging design | art direction
4FRESH
My task was to develop a modular packaging system that ensures scalability and easy navigation across the product line. A unified visual hierarchy with fixed placement of the logo and key information, color coding, and standardized typography allows for quick differentiation of products by category and dosage. The system maintains a cohesive, recognizable brand style as the range expands and new SKUs are introduced.
packaging design | system identity | art direction
VERUM
A minimalist and informative packaging design for the women’s care brand Verum reflects the idea of honest, mindful self-care. The visual language is built on purity, calmness, and gentle confidence: white space and fine lines create a sense of lightness, while the mint accent emphasizes the brand’s naturalness and transparency.
naming | packaging design
ALCOHOL
